Doug Barre

With hundreds of different mobile handset models in the hands of 1.7 billion users and counting, adapting content for each of these devices has become a challenge of monumental proportions for developers and publishers. Attempts have been made on the part of industry players to provide some relief to adaptation woes through the development of de facto standards. But given the number of variables that characterize each device on the market – whether that be screen size, processing power or memory requirements – today’s developers and/or publishers can’t even begin the process without a thorough working knowledge of all the elements comprising virtually all the devices that populate the mobile market. Given the escalating numbers, effective content... (more)